About us

Criolla is a production services company based in Montevideo, Uruguay. Its founder, Eduardo Ruggieri, has more than 35 years of experience in the field of audiovisual production and has taken part in more than 2000 projects for local and international brands.

EDUARDO RUGGIERI - EXECUTIVE PRODUCER

Born in Montevideo, Uruguay, Eduardo Ruggieri has more than 35 years of experience in the area of audiovisual production. During this period he has taken part in more than 2000 projects, most of them TV commercials for the local and international market.

During his career, Eduardo has participated in shootings held in many different countries such us England, France, Egypt, China, United States, Spain, Portugal, Argentina and Brazil.

As a provider of production services, he has been a part of a great number of global campaigns as well as many projects for international markets including the UK, Germany, Denmark, Finland, Czech Republic, Austria, Hungary, Lithuania, United States, Canada, Australia, New Zealand, France, Russia and Spain.

Throughout his career, he has worked alongside highly recognized directors such as Megaforce, Martin Werner, Fernando Vallejo, Joe Roman, Joachim Back, Noah Marshall, Pete Henderson, Jeppe Ronde, Ben Saunders, Simon Ladefoged, Derin Scale, Christian Bevilacqua, Zach Merck, Tina Bull, Ignas Jonynas,  Jan Wentz, Thomas Leach and Alexander Lauf, among others. Moreover, some of the production companies he has worked for include Twentyfour-Seven, Riff Raff, Knucklehead, Bacon, Finch, Luscious, Exit and Someplace Nice.

Eduardo has also been involved in projects for prominent brands such as Philip Morris, Coca-Cola, Unilever, Texaco, Kimberly Clark , SC Johnson, Finish, GlaxoSmithKline, Cadbury, Charter Spectrum, Mott’s, TK Maxx, Volkswagen, Ford, Shell, Kraft, Hyundai, Parmalat, Nestlé, Fiat, Budweisser, Renault, General Motors, Sara Lee, Bongrain, The Sun, Mc Donald’s and Johnson & Johnson. In addition, he has produced projects for some of the most respected advertisement agencies, including Wieden+Kennedy, J.W. Thompson, Ogilvy, Hogarth, Saatchi & Saatchi, McCann Erickson, Cundari, Euro RSCG, Young&Rubicam, FCB, BBDO, Leo Burnett, Lowe and DDB.

Furthermore, he teaches Audiovisual Production in the Marketing and Communication degree at the University of the Republic.